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New look for NLCB

New look for NLCB

The National Lottery Charities Board is to spend £100,000 to raise its profile and improve its image. Apparently the word “board” is unfriendly and puts some people off from applying. The board’s title is also seen as “a bit of a mouthful.”

The re-branding will be unveiled in the Autumn.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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