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Banking on online partners

Banking on online partners

Fundraisers looking for appropriate corporate partners for online activities could do worse than make relationships with banks.

Fundraisers looking for appropriate corporate partners for online activities could do worse than make relationships with banks. According to Cyberatlas, about 1.5 million of the 11.5 million adult Internet users in the UK are using online banking, and this should rise to 9 million within four years. However, to put that in perspective, over 40% of German Internet users already use online banking services.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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