First WAP ad campaign
Howard Lake | 28 April 2000 | News
WAP ‘phones might be the latest thing, but they’ve already carried their first ad campaign. The advertisement was launched by Football365. Of course charities don’t have to follow suit, and should avoid falling for technology-for-technology’s sake, but would anyone like to guess when the first charity appeal will be sent via mobile phones?
For the record, UK Fundraising would guess that it will happen by the end of this year, and it will be by a US emergency aid charity. The campaign will probably be donated as a means of promoting a particular network or brand of mobile phone.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.