Fundraising news, ideas and inspiration for professional charity fundraisers

Lookloud looks good

Lookloud looks good

The Royal National Institute for the Blind has created a separate Web site to promote and support its one-off fundraising day Look Loud Day on 16 June

The Royal National Institute for the Blind has created a separate Web site to promote and support its one-off fundraising day Look Loud Day on 16 June. The site is a fine example of a charity addressing its different types of donors and supporters. In addition, it works hard at generating free publicity for itself with the largest collection of free, downloadable banner adverts that we have yet come across. It offers both static and animated ads. One improvement might be to include ads that incorporate photographic images, which are reported to achieve a higher response rate.

RNIB does of course adhere to good Web accessibility standards by including an ALT tag in the sample HTML code it offers for using its banner ads.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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