Fundraising news, ideas and inspiration for professional charity fundraisers

Doing the rounds

Doing the rounds

Internet news stories have a habit of being revived and recycled. The Hunger Site, launched in June 1999, is still being discovered by unobservant journalists and packaged as news. Latest to report on the site is Uri Geller in the 9th March issue of ComputerActive magazine (p.83).

Most publicity is good publicity, but as e-mail hoaxes for “dying children” demonstrate there are some clear exceptions to this truism. The endless “novelty” of the Hunger Site suggests that some e-mail “viral marketing” programmes, especially those that are not initiated by the charity, could develop an alarming life of their own.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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