Orchestrating online sales
Howard Lake | 15 February 2000 | News
E-commerce software company Actinic is advertising its product using the London Symphony Orchestra as a case study. According to Actinic, the LSO “drummed up thousands of pounds worth of extra sales online” using their Catalog software.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.