CAF Charitycard raises £354,324 online
Charities Aid Foundation’s Charitycard site has raised £354,324 in online tax-efficient donations in 18 months. The figure was revealed today by Sarah Norris, Head of New Media at CAF, on UK Fundraising’s FundUK discussion list.
Norris explained CAF’s success with the Charitycard site in response to a question on FundUK about online fundraising. “The story at CAF for online donations is an encouraging one,” began Norris, while indicating that it is very much a question of “relationship building with donors online.”
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