WorldPay researches online donations
Howard Lake | 13 January 2000 | News
UK e-commerce company WorldPay has conducted market research into consumer attitudes to giving to charities online, and concludes that the Internet will change the way people give to charity.
UK e-commerce company WorldPay has conducted market research into consumer attitudes to giving to charities online, and concludes that the Internet will change the way people give to charity.
WorldPay interviewed 200 shoppers in central London a few days before Christmas and found that 54% thought that giving money via the Internet was “the best system to get money where it is needed quickly, reliably and securely.”
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WorldPay is offering charities a free “Click and Build” site, or a free donations page that can be linked to from their existing site.
WorldPay is already in use by Oxfam GB, Amnesty International UK, UNICEF, Macmillan Cancer Relief and Christian Aid, according to David Sear of Worldpay.
Read “Charitable Contributions Online” at Computer Currents.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.