Understanding donor motivation
Howard Lake | 4 January 2000 | News
RTI Publications, publishers of FundingInformation , have published their research on donor motivation. The research concludes that it is more important to understand donors’ motivation than their behaviour.
Understanding donor motivation is available from Profunding for £6.50.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.