Why your supporters are wealthier than you expect. Course details.

NetAid branded a "flop"

Howard Lake | 2 December 1999 | News

NetAid, the ambitious online fundraising and campaigning initiative, was branded a “flop” in today’s The Times. Media correspondent Paul McCann writes that “the series of rock concerts broadcast on the Internet last month, attracted only £625,000 in online donations.”

Only the London concert made a profit: the other two lost money. “A spokesman said that NetAid raised $12 million (£7.5 million) in total to alleviate world poverty after donations of $10 million and $1 million from two sponsors.”

Read Paul McCann’s Sponsors bail out NetAid rock flop, and read UK Fundraising’s coverage of NetAid since its announcement in April 1999.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.