NetAid branded a "flop"
Howard Lake | 2 December 1999 | News
NetAid, the ambitious online fundraising and campaigning initiative, was branded a “flop” in today’s The Times. Media correspondent Paul McCann writes that “the series of rock concerts broadcast on the Internet last month, attracted only £625,000 in online donations.”
Only the London concert made a profit: the other two lost money. “A spokesman said that NetAid raised $12 million (£7.5 million) in total to alleviate world poverty after donations of $10 million and $1 million from two sponsors.”
Read Paul McCann’s Sponsors bail out NetAid rock flop, and read UK Fundraising’s coverage of NetAid since its announcement in April 1999.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.