National newspapers have traditionally run Christmas charity appeals. Despite having had award-winning Web sites for up to three or four years, very few of them have featured their Christmas appeals on their Web sites.
Are they integrating their Web sites more effectively this year?
Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.
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Introduction to Gift Aid - central London, 29 January (pm)