Fundraising news, ideas and inspiration for professional charity fundraisers

Newspapers' Christmas appeals

Newspapers' Christmas appeals

National newspapers have traditionally run Christmas charity appeals. Despite having had award-winning Web sites for up to three or four years, very few of them have featured their Christmas appeals on their Web sites.

Are they integrating their Web sites more effectively this year?

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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