US donors' attitudes to giving online surveyed

Howard Lake | 25 November 1999 | News

A survey for AOL by Roper Starch has found that 29% of the 505 participants would be interested in giving online to charity. Younger people were particularly open to the idea, with 53% of 18-24 year olds expressing an inclination to give online. However, only 17% of those over 50 were interested.