US donors' attitudes to giving online surveyed
Howard Lake | 25 November 1999 | News
A survey for AOL by Roper Starch has found that 29% of the 505 participants would be interested in giving online to charity. Younger people were particularly open to the idea, with 53% of 18-24 year olds expressing an inclination to give online. However, only 17% of those over 50 were interested.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.