Charities as conference case studies

Howard Lake | 13 October 1999 | News

It has taken a while but charities’ use of the Web is now beginning to feature as case studies at for-profit new media and e-commerce conferences. The latest to appear is Amanda Horten-Mastin, Marketing Director of Comic Relief, who will be one of 21 presenters speaking on 18th January 2000 at Advertising & Marketing in the Digital Age II.

Ms Horten-Mastin will be explaining how to create a Web marketing strategy, developing dynamic and creative content that appeals to the individual, reinforcing brand positioning using the Web, building on on-line community, and measuring the success of the Web site.

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