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Internet shopping in RPI

Internet shopping in RPI

Internet shopping is to be included for the first time in measuring the retail price index. Mail order is already included in the calculation, so the inclusion of online shopping is a clear indication that it is regarded as a mainstream method of shopping.

Some commentators have said that including online shopping, where many consumers enjoy steep discounts, could reduce the inflation rate by 0.5%.

If charities needed any reminder that their trading companies need to be testing online selling, this is it.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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