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Yahoo! for Oxfam

Yahoo! for Oxfam

Oxfam GB has launched itself as a free Internet Service Provider and stands to raise funds from users’ local dial-up telephone calls. Teaming up with Web portal and media company Yahoo! UK Ltd, the new service is sponsored by Friends Provident. CD’s for the service can be picked up from any Oxfam store.

Yahoo! had previously launched a free ISP with Waterstone’s Bookshop.Unfortunately the full page and quater page adverts in The Guardian and other national newspapers announcing the Yahoo! Oxfam service contained an incorrect URL: didn’t seem to work at the time of publication, although did.

Interestingly the service doesn’t seem to have a name, such as Oxfam Online.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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