Pigeon's prediction

Howard Lake | 2 October 1999 | News

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• Individual giving

Relationship fundraising has been the buzzword of the nineties, but is another concept likely to take its place? Stephen Pidgeon, chairman of advertising and marketing company Target Direct, thinks so.

Pondering in ThirdSector magazine on the impact of face-to-face fundraising, he writes: “Forget relationship fundraising – it is a nineties concept. In the 2000s we will be talking about Feedback Fundraising.”

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.