Online shopping could benefit charities significantly, in more ways than one. Four UK charities will benefit from the John Lewis Partnership’s launch of its new free Internet Service.
Waitrose.com is trying to differentiate itself from the other free ISPs by allowing subscribers to nominate one of four charities to receive the company’s share of revenue from call charges. The participating charities are:
- British Red Cross
- British Heart Foundation
- Macmillan Cancer Relief
- Prince’s Trust
Subscribers can vote up until 31st July 2000. Then proceeds will be distributed according to votes cast. Note that Waitrose.com are aware that market conditions might change so it states: “As long as local BT charges apply, Waitrose.com will donate proceeds to the nominated charities as described above.”