Amnesty International at Web Marketing conference

Howard Lake | 9 September 1999 | News

Brian Healey, Web Developer at Amnesty International Online, will be leading a session on designing an effective Web site promotion strategy at a two-day course and conference entitled Performance Measurement for Web Marketing.

This is an unusual appearance of a non-profit staff member at a Web event aimed at the for-profit market. It is encouraging to see non-profits sites being featured at such events, even if the aim of the session is an exercise to allow delegates to create a promotional strategy “for a well-known charity Web site.”

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