What do points make?
Howard Lake | 16 August 1999 | News
A new method of raising funds online has arrived in the form of ipoints.
Similar to frequent flyer miles and supermarket loyalty programmes, ipoints lets you earn points for various online activities with participating companies. You can then redeem points earned.
ipoints is offering an affinity marketing programme with charities which will earn them 40p per supporter who joins the free ipoints programme.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.