Oxfam GB is carrying out a census of its supporters this month. Significantly, the survey includes several questions about supporters’ use of and attitudes towards e-mail and the Internet.
Do you use the Internet, they ask. How would you like use to communicate with you? Would you prefer that we just use e-mail? The form itself included a field for e-mail address so that they can expand their growing list of e-mail address contacts.
In addition, the covering letter explicitly drew attention to one question about the Internet. SiÃ¢n Keating, Supporter Communications Manager at Oxfam GB, pointed out that “Oxfam has teamed up with Yahoo! to provide a free Internet service for our supporters.” She encouraged supporters to find out more.
The results of the survey will be published in a future issue of Oxfam Reports. UK Fundraising will report on these results.