Politicians fundraise online with e-mail
Howard Lake | 19 July 1999 | News
Political leaders in the US are using e-mail to raise funds for their campaigns. Elizabeth Dole raised $37,000 and Senator John McCain raised at least $25,000 via this method. The anti-impeachment online campaign Move On has been even more successful, raising $350,000.
Political leaders in the US are using e-mail to raise funds for their campaigns. Elizabeth Dole raised $37,000 and Senator John McCain raised at least $25,000 via this method. The anti-impeachment online campaign Move On has been even more successful, raising $350,000. However, campaigners for publisher Steve Forbes did not disclose how much money an e-mail appeal in early July had raised.
Senator Robert Dole raised a total of $60,000 online throughout his 1996 campaign, so online income is clearly increasing. McCain and Elizabeth Dole both raised around half of this amount using e-mail alone in under a week.
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Read Rebecca Fairley Raney’s article Candidates Try Asking for Money Via E-Mail in the New York Times. You can also read the text of the e-mail appeals of Elizabeth Dole, John McCain and MoveOn.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.