One in four hit by donor fatigue
Howard Lake | 11 July 1999 | News
One in four people do not give to charities because they think charities ask too much of them, according to new research.
A survey of 2,500 by by Henley Management College has found that one in four people suffer from “donor fatigue.” They think that charities ask for too much from them.
A similar percentage say that they can’t afford to give to charity.
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Read Charity fatigue strikes one in four by Sally Pook a the Electronic Telegraph.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.