Fundraising news, ideas and inspiration for professional charity fundraisers

"Digital TV beats Internet for charity communications"

"Digital TV beats Internet for charity communications"

Which will be the most effective medium for charity communications and fundraising? At a Media Trust conference last month one speaker said that digital TV could “revolutionise charity fundraising in a way the Internet has so failed to do.”

Which will be the most effective medium for charity communications and fundraising? At a Media Trust conference last month one speaker said that digital TV could “revolutionise charity fundraising in a way the Internet has so failed to do.” The speaker was Julian Eccles, director of corporate communications at British Interactive Broadcasting.

Whether or not digital TV becomes the most popular method of electronic informationdelivery t consumers and donors, content will still be king. Greenpeace International have the compelling content, but they are also making sure they have the various delivery channels covered. The have announced plans to launch a Greenpeace digital TV channel.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />