Great Fundraising Organizations, by Alan Clayton. Book cover.

Latest Internet fundraising results

Howard Lake | 18 May 1999 | News

Some charities are now generating some very impressive income from their Internet presence. The US Red Cross, for example, has raised over $1 million in one month via its Web site, as supporters donate to its Kosovo Crisis appeal.

Some charities are now generating some very impressive income from their Internet presence. The US Red Cross, for example, has raised over $1 million in one month via its Web site, as supporters donate to its Kosovo Crisis appeal. The appeal has raised $13.9 million during the same period across all media, so the Web-based income represents a significant proportion of total income.

Read UK Fundraising’s report.

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