Great Fundraising Organizations, by Alan Clayton. Book cover.

RSPCA offers online Tamagotchi

Howard Lake | 20 February 1999 | News

The RSPCA is celebrating the first anniversary of its Web site this month by launching its own cyberpet.

The RSPCA is celebrating the first anniversary of its Web site this month by launching its own cyberpet. Site visitors are encouraged to feed it and look after it to keep it alive. Humour and an eye to the zeitgeist are often important elements to a successful Web site, and RSPCA’s initiative is to be congratulated.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

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