Fundraising news, ideas and inspiration for professional charity fundraisers

No online awards for non-profits

No online awards for non-profits

UK Fundraising has deplored the lack of online awards available to non-profits for several years. Any for-profit company could win an award for best Web site, best online marketing programme or best online advertising campaign.

UK Fundraising has deplored the lack of online awards available to non-profits for several years. Any for-profit company could win an award for best Web site, best online marketing programme or best online advertising campaign. Fortunately the Yell awards in the UK have recognised the significance of the non-profit sector’s activity online and have introduced a category for best non-profit site for the past two years. (Amnesty International’s refugee campaign and RSPCA have been the winners).

But still the message hasn’t sunk in. Michael Gilbert commented on the same issue in December. “The Webby Awards for Best Sites of the Year will be announced on January 6th, 1999. Looking at their categories, I wonder: Where do thousands of excellent nonprofit sites fit in? I’ve written them to ask.” Good for you, Michael. Awards aren’t everything of course, but they are as useful a publicity tool and acknowledgement of skill and expertise in the voluntary sector as they are in the for-profit sector.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />