No online awards for non-profits

Howard Lake | 5 February 1999 | News

UK Fundraising has deplored the lack of online awards available to non-profits for several years. Any for-profit company could win an award for best Web site, best online marketing programme or best online advertising campaign.

UK Fundraising has deplored the lack of online awards available to non-profits for several years. Any for-profit company could win an award for best Web site, best online marketing programme or best online advertising campaign. Fortunately the Yell awards in the UK have recognised the significance of the non-profit sector’s activity online and have introduced a category for best non-profit site for the past two years. (Amnesty International’s refugee campaign and RSPCA have been the winners).

But still the message hasn’t sunk in. Michael Gilbert commented on the same issue in December. “The Webby Awards for Best Sites of the Year will be announced on January 6th, 1999. Looking at their categories, I wonder: Where do thousands of excellent nonprofit sites fit in? I’ve written them to ask.” Good for you, Michael. Awards aren’t everything of course, but they are as useful a publicity tool and acknowledgement of skill and expertise in the voluntary sector as they are in the for-profit sector.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.