Why your supporters are wealthier than you expect. Course details.

The final hour

Howard Lake

Howard Lake | 3 January 1999 | News

Clocks at one minute to midnight. Photo by alexandru vicol on Unsplash
Final hour. Photo by alexandru vicol on Unsplash

One of the more practical methods of celebrating the approaching Millennium change is to sign up for the Children’s Promise.

Endorsed by the government last year, the Promise involves agreeing to donate the value of your salary for the last hour of the last day of 1999.

The Promise campaign was widely promoted with full-page colour advertisements in various national newspapers on New Year’s Eve 1998.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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