Online search to raise funds
Howard Lake | 4 December 1998 | News
Internet users spend a lot of their time searching. Now, thanks to the Rehab Foundation in British Columbia, Canada, they can search for the murderer of a fictional tycoon called Hugo and raise funds for the charity.
We’ve had online auctions galore, but this is the first Internet mystery fundraising event. More than 500 people took part in the event in November, each of them paying $25 to play the game. The concept was developed in partnership with BC Tel, MyBC.com, and the Emily Carr Institute of Art and Design. The two winners solved the case and discovered the murderer in only 42 minutes, and won a $10,000 cash prize.
The Rehab Foundation was very pleased with the event, and plans to run it again four times a year. The next mystery is called “The Black Widows Club” and is scheduled to take place in February.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.