In January 1998, UK Fundraising reported on an online pop video fundraising event for the Rape Abuse and Incest National Network during the 1997 Christmas holiday season. In return for a donation, visitors could view and hear exclusive music videos from Tori Amos. The event raised over $5,684 in just over a month.
It was made possible by RealImpact, a service of RealNetworks, Inc, who are now offering these online fundraising services to other non-profits. To find out how they run pay-per-view fundraising events, you can read their Tori Amos/RAINN case study.
RealImpact offers four services as part of its online fundraising – planning fundraising events on the Internet, creating and staging events, execution of pay-per-view strategies, and managing the commerce function.