Great Fundraising Organizations, by Alan Clayton. Book cover.

Search the Internet and make a difference

Howard Lake | 30 September 1998 | News

In an inspired and long-overdue move, a major Internet search engine has teamed up with a children’s non-profit to spread the word about missing children. The Lycos Search for Missing Children involves Lycos carrying banner adverts by the US National Center for Missing and Exploited Children. Each advert carries details and a photograph of one of the thousands of missing children currently being searched for. To achieve such national and international coverage on a popular search site is an excellent achievement by the NCMEC.

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