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E-mailing for dollars

Howard Lake | 16 September 1998 | News

Web-based appeals might be attracting your attention, but don’t forget that e-mail is a powerful fundraising tool. Read Marilyn Dickey’s feature E-mailing for dollars in the Chronicle of Philanthropy. It includes details on the successful appeal of Kirk Gardner, who achieved instant fame on the fundraising e-mail lists last year when he announced the success of his e-mail fundraising appeals.