Have I got old news for you
Howard Lake | 11 September 1998 | Blogs
Third Sector magazine (6 August 1998) carried a news report on the problems that PETA (People for the Ethical Treatment of Animals) suffered when they failed to register their initials as an Internet domain name.
The fact that “People for Eating Tasty Animals” got there before them with www.peta.org caused not a little embarrassment.
The story always gets a laugh in Howard Lake’s Internet fundraising training sessions, and has done since the incident occurred three years ago in 1995. Howard included it in his book Direct Connection’s Guide to Fundraising on the Internet, published in 1996.
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More on charity domain names
- Led By Donkeys aims for £1m donation to JCWI through domain name sale (22 November 2019)
- Arts and culture sector to get .art domain name (30 May 2016)
- WWF fails to secure wwf.com domain name (29 November 2006)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.