Bare-faced fundraising
Howard Lake | 7 April 1998 | News
The secret is out! Fundraisers in the UK will do almost anything to raise funds. Inspired by the film “The Full Monty”, charity fundraisers have persuaded celebrities and local people to strip for charity. The Brompton Hospital, Marie Curie Cancer Care, and an anti-bullying charity, among others, have all, it would seem, benefited from such strip acts. One event raised over £15,000. The trend has been reported in the US by the Wall Street Journal, and by online publications such as Philanthropy Journal Alert and Pulse. The Monty, however, is seldom Full: g-strings and thongs are reportedly retained even at the climax of the show.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.