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Consumer use of Internet up by 33% in UK

Consumer use of Internet up by 33% in UK

Continental Research has found that 17% of people in the UK have now used the Internet, compared to 13% a year ago.

Eight per cent now use it at least once a month, compared to six per cent a year ago. It is therefore an important medium for fundraisers to test and explore.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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