Integrating the telephone with a Web site

Howard Lake | 21 May 1997 | News

• Tagged with:
• Digital
• Individual giving

Charities can apply their experience with using the telephone to raise funds by incorporating a call-me button on their site.

This triggers a telephone call to the site owner, or their call centre, asking them to call back the enquirer who clicked on the button on their Web site.

The potential for this is significant for charities. A donor visiting a Web site could complete the call-me button form and be called back almost immediately by the charity, who could take a credit card donation over the ‘phone. The calls would not cost the donor a penny: they would be paid for by the charity.

Call-me is offering to waive the start-up fee for the first 5,000 trial users in the UK. If your charity tests this new combination of Web and telephone let UK Fundraising know.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.