Latest blogs

So a DM agency has identified that adding a legacy info tick box to direct mail appeals reduces the cash response rate (3rd Sector magazine 16th March). Big deal!

Of course anything you do to water down an appeal will reduce the response rate. The best results are always achieved by making a clear and direct ask for one thing at a time, not by presenting the donor with a range of options. But then we knew that didn’t we?

BBC Radio 4 broadcast an item on the Human Library the other day. Apparently, The Human Library is designed to promote dialogue, reduce prejudices and encourage understanding.

A recent Third Sector news article got the wrong end of the stick when reporting the IOF's election manifesto.

Like many people I was saddened at the news this week that Bmycharity is withdrawing from the online giving market. Any loss of options for raising money cost effectively and providing greater 'consumer' choice gives us as a sector pause for thought.