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York event announced to discuss how fundraising needs to change

Commission on the Donor Experience
York event announced to discuss how fundraising needs to change

The is holding its first event for fundraisers to gather ideas and contributions on how fundraising best practice can be achieved and shared.

The Commission, which is supported by a group of around 60 volunteer ‘enthusiasts’ – fundraisers who support its aims – is intended to review how best to put the at the heart of charity fundraising.

It was established in the wake of the media and political criticism of some fundraising activities by some charities during 2015. Its formation was welcomed in the Etherington Review.

The event, to be held in central York on 4 March, is open to fundraisers and there is no charge to attend, although a £15 voluntary donation to cover costs is requested. It is for those who think fundraising needs to change. The discussions will be fed into the Commission’s deliberations.

The event will take an informal and practical approach to sharing information and is inspired by the Open Space approach. It will be facilitated by Howard Lake, founder of Fundraising Camp.

Ken Burnett & Giles Pegram on why they set up the Commission on the Donor Experience

The event is designed to make progress on developing best practice around a number of areas:

  • Engaging trustees to focus on the donor experience
  • Setting the right targets, measuring the right things
  • Creating a culture of donor and supporter care
  • Working with vulnerable people
  • Understanding donors better; developing insights
  • How to recruit and develop fundraisers
  • Outsourcing fundraising; working with agencies

Delegates are especially encouraged to share details of what their organisations’ donors are saying needs to change.

Booking is open now for the afternoon event.

Further similar events are expected to take place.

 

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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