Poundland chooses Macmillan Cancer Support as charity of the year
Howard Lake | 29 May 2009 | News
Single price value retailer Poundland has chosen Macmillan Cancer Support as its charity of the year. All Poundland staff, both in its 211 stores and at the West Midlands head office, will be encouraged to help raise the target of £100,000 for the charity.
The company has planned a series of fundraising events in its store and at head office, and customers will be given the opportunity to donate to the charity.
The partnership will start with a ‘Strip for Macmillan’ event at the end of this month, with staff being invited to wear their favourite football team shirt for the day, as well as picking the first goal in a football sweepstake to mark the end of the football season.
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Other events scheduled for the year include participating in The World’s Biggest Macmillan Coffee Morning, a Back to School Party and several sponsored events such as the London Triathlon and the Great North Run.
Charles Byrne, Head of Corporate Partnerships and Events at Macmillan Cancer Support said: “Support from high street partners like Poundland not only helps to raise essential funds for our cancer support services but also to raise awareness of the breadth of support we provide”.
Poundland’s previous charity of the year was NSPCC with Children 1st in Scotland.
www.macmillan.org.uk
Photo: Pound coin by Hotzeplotz on Flickr.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.