What the Fundraising
Embracing and Enabling the People Behind the Purpose
How to improve your nonprofit’s efficiency and long-term success by building aligned partnerships
In What the Fundraising: Embracing and Enabling the People Behind the Purpose, executive coach and fundraising consultant Mallory Erickson delivers a practical discussion of fundraising challenges and best practices that can revolutionise your nonprofit. In the book, you’ll find hands-on frameworks that draw on the latest research in executive coaching, behavioral science, and fundraising strategy to embolden your organisation and make it more effective in your community.
The book tackles the underlying issues that dominate many nonprofits’ fundraising issues, including “shiny object syndrome,” perfectionism, discomfort, and burnout. You’ll also find:
- Strategies for building powerful partnerships and making a meaningful impact in the sector
- Ways to spark substantial change in the fundraising landscape to channel additional money toward critical global issues
- Fresh, new insights and innovations for frontline fundraisers
Perfect for nonprofit managers, directors, and fundraisers, What the Fundraising is an essential and timely exploration of cutting-edge fundraising tools and strategies with the potential to multiply your nonprofit’s impact.
About Mallory Erickson
Mallory Erickson is an executive coach, fundraising consultant, and host of the popular podcast What the Fundraising, aimed at supporting nonprofit leaders to fundamentally change how they lead and fundraise. She has trained over 60,000 fundraisers using elements of her framework, Power Partners Formula(TM).
Reviews
“What The Fundraising is a deeply personal and profoundly insightful journey into the heart of nonprofit fundraising. Mallory Erickson’s candid storytelling and innovative strategies provide a fresh, empowering approach to an often-daunting task. This book is a must-read for anyone in the nonprofit sector looking to transform their fundraising practices and build authentic, sustainable relationships with donors.”
— Nathan Chappell, Co-author of The Generosity Crisis: The Case for Radical Connection to Solve Humanity’s Greatest Challenges
Find more at malloryerickson.com.
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