Values-Driven Business
How to change the world, make money and have fun.
This guide, the first entry in Ben Cohen’s new Social Venture Network series, uses real-world examples to show how “triple bottom line” practices – profits, people, and planet – have helped companies throughout North America thrive.
The book contains first steps that owners or managers can use to start narrowing the gap between personal values and business practices.
It also illustrates the many dimensions of value-driven business, addressing the varied roles of customers, employees, the community, the environment, shareholders, and owners. Included is a self-assessment tool that lets readers determine how successful their company will be in implementing values-driven practices.
About the authors
Ben Cohen is a cofounder of Ben & Jerry’s.
Mal Warwick focused on the nonprofit sector as an author, consultant, and public speaker on marketing and fundraising for nonprofit organisations and on the private sector as an advocate for socially and environmentally responsible business policies and practices. He is the founder of Mal Warwick Donordigital, which maintains offices in Berkeley, California and Washington, DC. The firm has served nonprofit organisations nationwide since 1979.
Reviews
“Invaluable reading for those starting or running a small- to mid-sized business–and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field.”
Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley
See also
- How to Change the World: Social Entrepreneurs and the Power of New Ideas (17 September 2007)
