The Digital Fundraising Book
A practical and engaging guide to digital fundraising, The Digital Fundraising Book covers everything from the very basics of taking donations online right up to the tricky stuff like maximising conversion rates on your website.
Based on experience of working not just for one or two charities, but many charities both large and small, the author and his team have provided an engaging and practical resource which will inspire even the most die-hard of fundraising traditionalists.
After eight years of working with charities and nonprofits on everything from websites to apps and campaigns the team at Reason Digital have built up a massive wealth of tried and tested knowledge. At a time when public attitudes are going through a massive change towards charities and fundraising this book aims to share that knowledge and enable charities to the next step towards a digital approach.
“I like a confident tone in a book. And the Digital Fundraising book offers one – it guides you through the essentials, often backed up by data and statistics. There’s also a clear progression, from covering the essentials to broadening out and extending your reach. This confident advice is catching – you read the guide and realise that you can test out these suggestions and ideas.”
Howard Lake, Fundraising UK Ltd
In 2020 author Matt Haworth made a digital version of the book free for download to help charities facing the coronavirus pandemic and its impact on fundraising.
- Find out more about Matt Haworth.
