The 11 Questions Every Donor Asks and the Answers All Donors Crave
How You Can Inspire Someone to Give Generously
There is one and only one secret to securing a gift. Here’s the Holy Grail: anticipate the questions your prospective donor is sure to ask and have solid answers at the ready.
It’s that simple, and it’s what drives Harvey McKinnon’s book, The 11 Questions Every Donor Asks.
Through research and interviews in the U.S., Canada and elsewhere, McKinnon has not only identified the questions, he also details the answers donors find most satisfying.
It’s almost criminal what McKinnon has done. In essence, he’s read the minds of your donors and stacked the deck in your favour. Thankfully it’s all for a good cause.
With foreword by Bernard Ross.
See also:
- Asking by Jerold Panas
- Fundraising Realities Every Board Member Must Face by David Lansdowne.
