Successful Fundraising: A Complete Handbook for Volunteers and Professionals
There are now more than 1 million nonprofit organisations in the United States. The fundraising industry provides one in every ten jobs and is one of the fastest-growing segments of the economy.
In “Successful Fundraising”, Joan Flanagan gives readers the information they need to capture a fair share of available fundraising dollars. Community volunteers and professional fundraisers alike will find helpful tips and advice on time-proven fundraising techniques and the most profitable new ways to successfully raise money.
Table of contents
Introduction
Acknowledgments
Fundraising in the Information Age: The Road Ahead for Fundraisers
The Fundraising Team
Selling Products and Services: Raising Money from Customers and Clients
Special Events
Getting Started: How to Ask for Money
Building the Base by Yourself: With Direct Mail, E-Mail, Phones, and Door-to-Door
Mass-Marketing Your Message: How the Professionals Use the Internet, Direct Mail,
Telemarketing, and Door Canvassing
How to Find the Big Givers
Major Gifts: The Big Gift—Now
Planned Gifts: The Big Gift—Later
Corporate Grants
Corporate Marketing Partnerships
Foundation Grants
Other Grant Makers: Religious Denominations,
United Ways and Alternative Funds, Organizations, and Government Grants and Contracts
Endnotes
Resource Guide
Index
