Stickier Marketing: How To Win Customers In A Digital Age
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky.
This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with.
It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today’s cluttered marketing place.
Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Reviews
“…should be considered nothing less than gospel.”
Elite Business Magazine
“Grant says the world wide web has commoditised the world, and being good at what you do is the minimum entry level to be allowed to compete – this is very powerful advice. It’s not about what your business does, it’s about how it does it, and who you do it for.”
Talk Business
More from stickymarketing.com.
About Grant Leboff
Grant Leboff is one of the UK’s leading sales and marketing experts. He built a successful direct marketing company in 2002 and sold it six years later. He now serves as its non-executive director and runs a strategic consultancy via the Sticky Marketing Club Ltd and the Sticky Communication Agency Ltd.
He frequently presents at events around the world and regularly contributes to outlets such as The Daily Telegraph, The Independent, The Financial Times and BBC Radio. He is author of Sticky Marketing, Stickier Marketing, and Digital Selling, all published by Kogan Page.
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