Small Data: The Tiny Clues That Uncover Huge Trends
Big data might attract the headlines but what about small data? Martin Lindstrom argues that this is just as important.
Martin Lindstrom is an advisor to companies including the Walt Disney Company, PepsiCo, Nestlé, LEGO, and Red Bull. He is the author of the international bestseller, Buyology, as well as six other titles.
His book BRANDsense was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.”
Lindstrom was recognised by Time Magazine as one of the top 100 Most Influential People in the World. In 2015, an independent study conducted among 30,000 marketers named Lindstrom the world’s #1 brand-building expert; and Thinkers 50 recently named him one of the world’s top 20 business thinkers.
Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behaviour. You’ll learn…
• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.
• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
WATCH: Martin Lindstrom
