Reinforcements: How to Get People to Help You

Dr Heidi Grant explains how we can elicit helpful behaviour from your friends, family, and colleagues, in a way that leaves them feeling genuinely happy to lend a hand.
This should sound very familiar to fundraisers. The Agitator commented: “The funny part is most of the lessons she has for asking for help from another person apply to asking for a donation.  Perhaps this shouldn’t be strange.”

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