Mobile for Good: A How-To Fundraising Guide for Nonprofits
Written by Heather Mansfield, principal blogger at Nonprofit Tech for Good, Mobile for Good: A How-To Fundraising Guide is a follow-up to her Social Media for Social Good: A How-To Guide for Nonprofits.
Mobile for Good: A How-To Fundraising Guide is 256 pages packed with more than 500 best practices. It is written on the premise that all communications and fundraising are now mobile and social.
It offers advice and best practice on:
- Writing and implementing a fundraising and content strategy
- Launching a mobile-compatible website and email communications
- Crowdfunding and social fundraising campaigns
- Utilizing text messaging and text-to-give
- Fundraising via smartphone apps and mobile wallets
- Telling your nonprofit’s story through blogging
- Creating visual content, such as branded images, infographics, and video
- Using Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest, and Tumblr
- Reporting live from events and communicating online in real-time
- Crafting a mobile and social media policy
- Avoiding mobile and social media burnout
“Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media.”
Reviews
“Social Media for Social Good and her blog Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather Mansfield’s advice, we’ve been able to build an international brand from our tiny corner of the world.”
Vinay Datla, Director of Communications, Wildlife SOS―India
“Heather Mansfield’s @NonprofitOrgs online accounts have become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped WITNESS understand the need for transparency in our mobile and social media strategies.”
Marianna Moneymaker, Digital Engagement/Production Coordinator, WITNESS
