Life on Planet WWF
From Archbishops to Belly Dancers – my time at WWF.
Life on Planet WWF reveals what its like in the corporate team of the world’s biggest conservation organisation.
Chiew Chong’s light and accessible tone details every level of the company’s workings, from board room to front line.
C.Y. Chong shares a captivating and insightful revelation about what it’s like to spend over two decades at WWF.
This light-hearted collection of memoirs tells the compelling story of a company executive who walked away from global corporations and immersed himself in the world of non-profit – in this case, WWF, one of the world’s largest conservation organisations.
He joined WWF International as a finance manager and was soon promoted to Director of Finance – however, this book is about his non-financial experiences.
Life on Planet WWF follows Chong as he travels and tells of all kinds of experiences – including being attacked by a mad crow.
From fitting the letters ‘WWF’ into a television interview as many times as possible, to having cocktails with HRH Prince Philip, he recalls visits to conferences, field projects or other events. Each anecdote provides an insight into some of his extraordinary experiences at WWF.
This book makes an interesting read for anyone thinking about a career outside the corporate sector as well as for the five million supporters of WWF and everything it stands for.
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