How to be Great at Doing Good
How to be Great at Doing Good: Why Results are What Count and How Smart Charity Can Change the World reveals that a more calculated, effective approach to charity work isn’t just possible – it’s absolutely necessary for those who want to succeed at changing the world.
Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place.
Many of us donate to charitable causes, and millions more work or volunteer for non-profit organisations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigour it deserves.
How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer. Drawing on eye-opening studies in psychology and human behaviour, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money.
Drawing on eye-opening studies in psychology and human behaviour, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money.
- Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work – and how we can too
- Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions
- See why following our passion and doing what we’re good at can actually doom our efforts to improve the world
- Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating
Reviews
“Nick Cooney is great at explaining How To Be Great at Doing Good and I hope his book will be widely read. Even more important, though, is that its key ideas should be widely practiced. Then the results will be great too – and Cooney and I agree that is what matters most.”
Peter Singer, Ira W. DeCamp Professor of Bioethics at Princeton University, author of The Most Good You Can Do, and one of TIME Magazine’s 100 most influential people
“This book will challenge everything you’ve ever been told about what it means to do good. Whether you work or volunteer at a non-profit, or just donate to one, this book is going to change the way you think about charity. Most importantly, it’s going to leave you with the power to make an even bigger impact on the world.”
William MacAskill, Founder and Director, The Centre for Effective Altruism, and author of Doing Good Better
